#1 TIP for Busy Executives to Communicate What is Important to the Organization

Let’s face it.

Everyone is busy, including Leaders in an organization!

They may have made a decision or want to see a particular result in their organization, but amidst the flurry of items coming across their desk, it is challenging to take a step back and focus on what needs to be communicated in the organization to keep everyone informed and aligned to goals, plans, and progress.

Within the context of executing the most important strategic work to the company, however, clear and timely communications are critical.

Unfortunately , companies often do not have a formal Communications Strategy or Plan.

They message when they think of it, or when things come up urgently or ad-hoc. Or they have an external “Public Relations” (PR) strategic plan, but not an internal one.

While it is easy to get by this way in small companies where people talk often, or managers can meet regularly with their teams in real time, as organizations grow, without a true Communications Strategic Plan, employees can become disenfranchised and confused. It makes sense that there is a strong correlation between Retention and strong Communications. If for no other reason, when managers communicate well and consistently with their direct reports, they are more likely to know whether that person is considering leaving, and hopefully have enough time and wherewithal to influence that decision. The cost of turnover is high and retaining good team members is especially critical. Communications plays a key role in retention, and every company will do it a bit differently based on their culture and situation.

BUT YOU STILL DON’T HAVE TIME!!!

If you don’t have time, DON’T JUST IGNORE IT!

TOP TIP: get help to Create and Execute a Strategic Communications Plan!!

With a Communications PLAN, you won’t have to THINK about what to say, when to say it, and who needs to do it using what channel. You’ll have that thinking DONE and you will only need to knock over the dominoes.

Still want to Do-It-Yourself?

Here is an article to get started on thinking about a Strategic Communications Plan. It asks questions to help you consider your audience, your Intention, and the channels available to you for communication. Time to pull the Leadership team together and get moving!

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