Change is going to happen – we all know that intellectually. However, when we have built up a comfortable life, or a comfortable belief – we do not necessarily “know” this emotionally. We are afraid of what could be on the other side of change. And the longer we resist the change, the stronger our fear becomes as we conjure up further negative permutations of the change.

It is too easy for Leaders to work on strategy, execution plans, tactical implementation, and even on vision and values, and forget to intentionally, proactively, consistently, and articulately COMMUNICATE about these things to their greater teams who need to know.